Term Paper Example | Topics and Well Written Essays - 1500 words

Term Paper Example accord to him, to control this sector completely one must consider to analyze following points like economic factors, constancy trend, and competitive sources (Diechart et al). This paper is based on the marketing strategies of these both giants along with the discussion on some(prenominal) economic parameters like demand theory, opportunity cost, preferred completion. The paper also gives a historic overview of the companies, their pecuniary performance and also a suggestion part that can be helpful for these two organizations to be more competitive. Analysis Methodology The study is ab step forward the market dominance of both the company in terms of different economical parameter. The findings are based on confused article and financial extend published in different magazines, news, and financial report of both the companies and a comparison between these two companies marketing strategy. The main two questions we are trying to answer are as follows 1. C omparative summary of marketing strategy of Coca-Cola and Pepsi. 2. Analysis of two companies in different micro-economic perspective. For marketing strategy review and the solution of the same on these two companies the main source of informationis companys annual report, different article related to companys marketing strategies over the year and the style of branding and promotion. For economic perspective, various economical factors are analyzed based on available secondary data sources. Coke and Pepsi prehistoric and Present position in the Market. There were three different factorsassociated with the market performance of these two companies. According to Data Monitor, these were market size, growth rate and overall profitability. Among no-alcoholic drinks soft-drinks have the overall market bundle of 46.8%. The fall market value of the soft drinks industry was $307.2 billion in 2002 and as per their report was expected to impact around $367billion by 2009. Although alon g with this strong forecast, Data Monitor also predicted that there will be a slight decline in the soft drinks market due to market price. This was due to extend in the other non-alcoholic industry like tea and coffee (11.8%) and water (9.3%). According to Diechart et al, despite of substantialness profit margins the declaration in the soft drinks market was due to market saturation especially in USA. According to him, to increase the profitability the soft drinks company needed the product diversification to reach out more number of people. According to Murrays report Coca Cola enjoyed maximum market share of around 50% followed by Pepsi (21%). The Coca Cola were having more diversified soft drinks offering for the client like Coca-Cola, Diet Coke, Fanta, Sprite etc and they were engaged in over 200 nations (Diechart et al). Pepsi have brands like Pepsi, Dew, and piece etc (Diechart). According to thereport published in the Bangkok Post Coke sales was grown by 32% in 2012, whi ch was highest in last 10 years. The marketshare of coke again rose to 50% whereas Pepsi falling to 15% (Bangkok Post). Marketing Strategy Coca Cola The main aim of Coca Cola is to refresh the world, to scoff moments of optimism and happiness and to create value and make a difference in customer mind. To fulfill their cathexis 5 broad steps were taken by the marketing team of